Lets hear it for erj boutique in Hoole!

I wanted to shine a little spotlight on one of our most loved independent businesses erj boutique in Hoole.

Anyone who knows the team (Rob, Ev, Jessica and Debbie) know how dedicated they are to their customers and what an important part of the Hoole community they have been for so many years.

Just like the rest of us, they are nervous about their future right now and are calling on your support via the #OneChester movement, and we are very happy to tell their story.

‘erj boutique’ is a contemporary independent womenswear store, situated in the vibrant, bustling suburb of Hoole, Chester. Stockists of ChloBo, Masai, Maison Scotch, YaYa, Ilse Jacobsen, Two Danes, Saint Tropez, Beatrice B, Rosemunde, Sundress, Inoa, Woden Trainers, Arkk Copenhagen, Neom Organics, Barts, Pranella, Owen Barry and many more!

erj boutique (pronounced ‘urge’) was founded in Hoole village, Chester by Ev & Rob Welsh in the Spring of 2007. The idea of this husband & wife team was to create a ‘neighborhood’ fashion store and so much more for the local fashion folk of Chester and for visitors from further afield.

This beautiful independent shop houses personally selected and carefully curated womenswear clothing collections, footwear, jewellery and homeware from the UK and Europe, especially Scandinavia.

Their gorgeous shop has been home to our favourite fashionistas forever, and it’s time we celebrated them as one of our longest-standing Chester Independents. Although they have an army of super-loyal customers, they still need our support through this very difficult time, so please take a look at their new online shop and get ordering ladies!!

You can also find some great pieces of ‘isolation wear’ beautifully modelled by Jess on their FB page, as well as lots of other looks and edits (I’ve got my eye on the Boho maxi, hat and boots right now) – there really is something for everyone and they are able to deliver locally too.

Find out more here



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